Bullseye is a role-playing game. It is intended to be a streamlined, multi-genre system. The primary design goals are:

1. Clarity. The Bullseye rules will be perfectly clear. Each game term will be selected judiciously to express its exact function. Each rule will be expressed so that it can be fully understood without requiring repetition or actual play.
2. Organization. The Bullseye rules will be organized intuitively. They will flow logically from one concept to the next to facilitate comprehension. They will be cross-referenced and annotated where necessary. The rules will include a superlative table of contents and index.
3. Functionality. Bullseye will be work as intended. Play will be possible virtually immediately upon reading the rules. Play will be possible with a variety of groups and on short notice. Character and adventure creation will be easy and efficient.
4. Adeptability. Bullseye will support any number of genres with equal aplomb and limited work. Bullseye will be released under a license to permit customer creation, publication, and dissemination of supplements and settings with near-absolute freedom. The license will be clear and unequivocal as to its terms.
5. Enjoyability. Bullseye games will be fun for all participants.

As part of the design paradigm, I will release the rules for free on the internet via the Bullseye wiki.